Should You Offer Male Beauty Treatments? Growing Demand & How to Train

It wasn’t that long ago that “beauty” was seen as a women-only industry. But fast-forward to 2025, and salons across the UK are seeing a very different picture.

From facials and brow shaping to male waxing and advanced skincare, men’s beauty treatments are no longer niche—they’re mainstream. And the professionals who offer them? They’re booked solid.

So if you’re wondering whether to adapt your skills to cater to this growing market, the answer is a resounding yes.

Let’s explore what’s happening in the world of male beauty, why demand is rising, and how you can position yourself as the go-to therapist for male clients.

👨🦰 Why Are Men Booking More Beauty Treatments?
There are a few reasons behind the boom:

- Skincare awareness has skyrocketed thanks to TikTok, Instagram and influencers normalising male grooming.

- Self-care is now socially acceptable for all genders, and more men are openly investing in their appearance and wellbeing.

- The rise in corporate grooming expectations (clean brows, smooth skin, tidy hands) has made treatments part of the routine for professionals.

- Men are simply realising how good a professional treatment feels—and they’re coming back for more.

💰 What Does This Mean for You as a Therapist?
It means opportunity. Big one.

Salons that cater to men often charge premium rates for specialist treatments, and therapists who know how to deliver them confidently stand out in the market.

Whether you're a freelancer or salon owner, adding men’s grooming services can:

- Expand your client base
- Increase repeat bookings
- Improve your profitability
- Position you as modern, inclusive and forward-thinking

✍️ Which Treatments Should You Offer?
The most in-demand male treatments in 2025 include:

- Facials tailored to male skin (which is typically thicker and oilier)
- Eyebrow grooming – tidy but natural
- Nose, ear and back waxing
- Hand and nail treatments
- Beard shaping & skincare combo treatments
- Lash tints – subtle but effective

You don’t need to change your entire business overnight—but adding even one or two services tailored to men can make a huge difference.

🎓 How to Get Trained the Right Way
At C-Training, we offer accredited beauty training that includes guidance on adapting treatments to different client types—including male clients. Whether you're interested in brows, waxing, skincare or full facials, we can help you:

- Understand male skin physiology
- Tailor consultations for male clients
- Offer gender-inclusive services with confidence
- Build trust with a new audience

And yes, everything we teach is insurance-approved and industry-recognised.

🚀 Ready to Expand Your Skills?
The beauty world is changing, and staying relevant means staying curious, adaptable, and open to new markets.

Adding male beauty treatments to your skillset isn’t just a trend—it’s a smart, strategic career move. And we’re here to help you make it happen.

👉 Explore our upcoming courses
👉 Contact our team to discuss men’s grooming training

C-Training – Elevate Your Skills. Expand Your Client Base. Succeed in 2025.
Accredited training for modern beauty professionals.